Get the JCPenney: Free Button With a Chance to Win More. JCPenney is again having their Merry Christmas America event. Just go into a JCPenney store and ask for a free button at the front register. On the back of the free button there will be a 7 digit code, you must type it in on their site and see if you won anything. You can win anything from a free $5 gift certificate to a $500 gift certificate, a free Dyson vacuum cleaner or a free vacation! Good luck to all of you, I hope you all win something big.